From first conversation to the grid, we worked with Mphasis to build a partnership tailored to business growth, customer engagement, and using the power of sport to be a force for education and opportunity

CAN F1 WORK FOR US?

Mphasis challenged us with a question, not a sponsorship request. They wanted to understand whether a partnership in Formula 1 could deliver real business value: building visibility in their key global markets, creating meaningful moments with clients, and giving their commitment to STEM education a platform with genuine reach.

THE RIGHT TEAM. THE RIGHT FIT

With a natural synergy between both organisations, we worked alongside Mphasis to share and build a tailored partnership for business growth. We led the conversations, shaped the rights package and negotiated a partnership built around Mphasis’s objectives, not just a logo placement.

STRATEGY FIRST. SPONSORSHIP SECOND.
We began by mapping F1’s global footprint against Mphasis’s commercial priorities, then built the case around three pillars:

BRAND GROWTH

Global visibility: a presence in front of F1’s worldwide audience, aligned with Mphasis’s priority markets.

CUSTOMER ENGAGEMENT

Client engagement: race weekends as a platform for hosting key clients and prospects in an environment few can match.

PURPOSE

Using the partnership to power STEM-focused CSR initiatives that inspire the next generation of engineers and technologists

SIGNING THE PARTNERSHIP
IS JUST THE BEGINNING

We stay alongside Mphasis throughout the season to make sure the partnership delivers

- Partnership management: the day-to-day conduit between Mphasis and the team, keeping both sides aligned and making the most of every right.
- CSR programme delivery: supporting the build and roll-out of TrackShift, Mphasis’s STEM initiative.
- Social content: creating content that brings the partnership to life for Mphasis’s audiences.
- Race event planning: shaping events and client moments around the race calendar.
- On-the-ground guest management: our team at the track at Silverstone, looking after Mphasis’s guests from arrival to chequered flag.

HIGH IMPACT, BRAND LED CSR INITIATIVES

IS FORMULA 1 OF INTEREST TO YOUR BRAND?

Formula 1 is one of the few platforms in global sport that works across every commercial goal at the same time. It has a fast-growing worldwide audience, a calendar that visits the world’s most important markets, and a premium environment where brands, clients and decision-makers meet. Used well, it builds global brand awareness, engages customers at scale, opens doors to new business, and gives CSR programmes real visibility and impact.

The difference between a logo on a car and a partnership that delivers is strategy. Six Sport helps brands find the right entry point, structure the right deal, and turn the partnership into measurable business results.