FORMULA 1 CONSULTANCY
A GLOBAL PLATFORM FOR YOUR BUSINESS AMBITIONS
Formula 1 offers a powerful platform for brand growth, customer engagement and commercial opportunity. Making it work starts with understanding what your business needs to achieve.
Six provides independent, brand-side guidance across the F1 landscape. We help you assess the opportunity, understand costs and rights, identify the right partner and build a programme around your objectives.
Formula 1 delivers a high-impact platform across multiple markets to accelerate brand growth, deepen customer engagement and generate new business opportunities. Combining global brand visibility with local market activation, it enables brands to build international recognition, strengthen relationships and drive commercial growth where it matters most.
827M GLOBAL FANS
1.5BN TV AUDIENCE
24 GRAND PRIX
70M RACE AUDIENCE
HOW BRANDS TURN FORMULA 1 INTO BUSINESS GROWTH
Build awareness. Deepen relationships. Create commercial opportunities throughout the year.
CLIENT HOSTING
& VIP HOSPITALITY
Bring customers, prospects and partners closer through exceptional race experiences and meaningful conversations.
TECHNOLOGY
INTEGRATION
Showcase your products and expertise through practical applications within a team, creating credible customer proof points.
MARKETING
& BRAND ACTIVATION
Strengthen campaigns and product launches with F1 imagery, team partnerships and experiences that capture attention.
CSR & COMMUNITY
PROGRAMMES
Inspire participation in STEM, support inclusion and deliver community initiatives aligned with your company’s purpose.
CONTENT & DRIVER APPEARANCES
Create compelling stories with drivers and team experts for digital channels, client events and employee engagement.
CORPORATE EVENTS
& EXPERIENCES
Supercharge conferences, launches and customer gatherings with team venues, show cars, simulators and insights from F1.
WE HELP YOU MAKE THE RIGHT F1 INVESTMENT
With opportunities across teams, drivers, races and the wider sport, knowing where to invest is rarely straightforward
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Costs, rights and activation potential vary significantly
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Six gives you a single point of contact to understand the landscape and compare your options
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We assess strategic fit, benchmark fees and rights, and negotiate a partnership built around your commercial and marketing priorities
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We help you understand the full investment, from partnership fees to activation and delivery, so you can make an informed decision before committing
A CLEAR APPROACH, FROM STRATEGY TO DELIVERY
ASSESS THE FIT
BUILD THE STRATEGY
SECURE THE RIGHTS
ACTIVATE & MEASURE
Define your objectives, audiences and priority markets. Establish whether F1 is right for your business and where it could deliver the greatest value.
Compare partnership routes and develop a plan connecting the right assets with your marketing, sales and customer engagement activity.
Benchmark fees and packages, lead negotiations and secure the rights, access and flexibility needed to deliver your programme.
Bring the partnership to life through content, campaigns, hospitality and experiences. Manage delivery and measure performance against agreed objectives.