SPORTS PARTNERSHIP CONSULTANCY FOR
AMBITIOUS BRANDS

We help brands identify the right opportunities, negotiate with confidence and make their investment in sport work harder.

THE RIGHT PARTNERSHIP STARTS
WITH THE RIGHT THINKING

Sport can build awareness in priority markets, open commercial doors and strengthen relationships with customers and partners. But with so many opportunities competing for attention, knowing where to invest is rarely straightforward.

Six helps brands cut through the noise. We assess the options, identify the right fit, negotiate with clarity, and build partnerships around clear business objectives.

SPORTS PARTNERSHIP SPECIALISTS

Six brings extensive and distinctive expertise in sourcing, negotiating, and managing high-impact partnerships across the global sports landscape. We help brands and rights holders unlock value, drive engagement, and accelerate commercial growth.

EMPOWERING YOUR BUSINESS TO HARNESS THE POWER OF SPORT FOR LASTING COMMERCIAL IMPACT

CLARITY
BEFORE
COMMITMENT

We start with what the partnership needs to achieve for your business. Then we assess the opportunities across Formula 1 and wider sport, compare their commercial value and identify the rights that best support your objectives.

From partner selection and negotiation to activation and measurement, Six provides experienced guidance at every stage.

OUR WORK

GLOBAL SPORTS RIGHTS ADVISORY

WHAT CLIENTS SAY

"Mphasis engaged Six to leverage their expertise and work closely across the Formula 1 ecosystem.

They played a key role in the exploration and brokering of our partnership with the TGR Haas F1 Team.

Six continues to support us on our partnership strategy and delivery, offering commercially astute counsel that enables our marketing team to navigate F1 with clarity and confidence. We look forward to working with them in enhancing our Client and partnership experience. "

Veda Iyer - CMO - Mphasis

SPORTS PARTNERSHIP CONSULTANCY FOR AMBITIOUS BRANDS