SPORTS PARTNERSHIP CONSULTANCY FOR
AMBITIOUS BRANDS
We help brands identify the right opportunities, negotiate with confidence and make their investment in sport work harder.
THE RIGHT PARTNERSHIP STARTS
WITH THE RIGHT THINKING
Sport can build awareness in priority markets, open commercial doors and strengthen relationships with customers and partners. But with so many opportunities competing for attention, knowing where to invest is rarely straightforward.
Six helps brands cut through the noise. We assess the options, identify the right fit, negotiate with clarity, and build partnerships around clear business objectives.
SPORTS PARTNERSHIP SPECIALISTS
Six brings extensive and distinctive expertise in sourcing, negotiating, and managing high-impact partnerships across the global sports landscape. We help brands and rights holders unlock value, drive engagement, and accelerate commercial growth.
EMPOWERING YOUR BUSINESS TO HARNESS THE POWER OF SPORT FOR LASTING COMMERCIAL IMPACT
CLARITY
BEFORE
COMMITMENT
We start with what the partnership needs to achieve for your business. Then we assess the opportunities across Formula 1 and wider sport, compare their commercial value and identify the rights that best support your objectives.
From partner selection and negotiation to activation and measurement, Six provides experienced guidance at every stage.
GLOBAL SPORTS RIGHTS ADVISORY
IDENTIFYING THE RIGHT PARTNERSHIP
From Formula 1, Soccer, Rugby, Golf and more, we secure partnerships that deliver rich content, tech integration and compelling stories, taking consumers from awareness to loyal customers
Unrivalled market knowledge, connections, and expertise to guide your decisions
RIGHTS NEGOTIATION & ACQUISITION
We secure the optimal mix of media, digital content, talent, brand assets and experiential. We don't just make introductions. We run the negotiation from beginning to end.
Expert negotiation that sets you up for the best return on investment
ACTIVATION & MEASUREMENT
Award winning, measurable activation programmes, covering contractual assets, stakeholders, marketing planning, content and creative, with insights that prove what's working.
Creative execution, with the measurement to prove performance
