SPORTS PARTNERSHIP CONSULTANCY FOR
AMBITIOUS BRANDS
We help brands identify the right opportunities, negotiate with confidence and make their investment in sport work harder.
THE RIGHT PARTNERSHIP STARTS
WITH THE RIGHT THINKING
Sport can build awareness in priority markets, open commercial doors and strengthen relationships with customers and partners. But with so many opportunities competing for attention, knowing where to invest is rarely straightforward.
Six helps brands cut through the noise. We assess the options, identify the right fit, negotiate with clarity, and build partnerships around clear business objectives.
SPORTS PARTNERSHIP SPECIALISTS
Six brings extensive and distinctive expertise in sourcing, negotiating, and managing high-impact partnerships across the global sports landscape. We help brands and rights holders unlock value, drive engagement, and accelerate commercial growth.
EMPOWERING YOUR BUSINESS TO HARNESS THE POWER OF SPORT FOR LASTING COMMERCIAL IMPACT
CLARITY
BEFORE
COMMITMENT
We start with what the partnership needs to achieve for your business. Then we assess the opportunities across Formula 1 and wider sport, compare their commercial value and identify the rights that best support your objectives.
From partner selection and negotiation to activation and measurement, Six provides experienced guidance at every stage.
GLOBAL SPORTS RIGHTS ADVISORY
IDENTIFYING THE RIGHT PARTNERSHIP
From global motorsport, to soccer, rugby, golf and more, Six uses our experience across a multitude of sports verticals, to source the right partnerships that deliver rich content, tech integration, and compelling stories. Identifying opportunities to take consumers on a journey, from brand awareness to loyal and valued customers.
Unrivalled market knowledge, connections and expertise to guide your decision making
RIGHTS NEGOTIATION & ACQUISITION
Leveraging our vast experience in rights negotiation, we secure the optimal combination of media, digital content, talent, brand assets, and experiential, to engage consumers in fresh and innovative ways. At Six, we don’t just facilitate introductions, we manage the negotiation process from beginning to end, ensuring we fully optimize the partnership opportunity.
Expert rights negotiation experience, setting you up to deliver the best return on investment
ACTIVATION & MEASUREMENT
We have built award winning tailored and measurable partnership activation programmes, we manage contractual assets, stakeholder relationships, marketing planning & delivery, support content production and creative design, and deliver insights & measurement to engage audiences for maximum return on investment.
Creative and innovative activation strategy, with the measurement to prove performance
SIX'S EXPERTISE HAS SUPPORTED NATIONAL ASSOCIATIONS, MAJOR SPORTS TEAMS, CHARITIES, AND BRANDS, DRIVING STRATEGIC PARTNERSHIPS AND COMMERCIAL GROWTH
