The Rugby Football League and Sportsbreaks.com have announced a long-term partnership which will see the brand’s logo appear on the sleeve of the playing shirts of the three England teams during the upcoming Rugby League World Cup.
The partnership, brokered by Six Sport, sees the leading sports travel brand become the RFL’s Official Supporter Travel Partner, providing official packages to the Challenge Cup Final and selected international matches in future seasons.
Sportsbreaks.com are a specialist sports travel business offering ticket-inclusive packages to a variety of high-profile sporting events within the UK and around the world including domestic and European football, motorsport, golf’s Ryder Cup, NFL London Games and World Darts Championship.
As part of the long-term partnership, sister business Destination Sport Travel will also support the governing body with all aspects of team and business travel.
Destination Sport Travel is the UK’s leading travel provider for elite sports organisations, working with a number of high-profile clubs including Manchester City, Tottenham Hotspur and West Ham United, plus governing bodies including the Football Association of Wales, Scottish Rugby and Cricket Scotland.
Managing Director of Sportsbreaks.com and Destination Sport Travel Rob Slawson commented: “Sportsbreaks.com are thrilled to support England Men’s, Women’s and Wheelchair teams in the upcoming Rugby League World Cup on home soil.
“The tournament will offer great exposure for the Sportsbreaks.com brand ahead of us working with The RFL to bring new supporter travel packages to market in future seasons.
“From a Destination Sport Travel perspective, our team will provide specialist support ranging from day-to-day business travel through to handling all travel, accommodation and logistics for the national teams’ future Tests both within the UK and abroad.”
Mark Foster, the RFL’s Chief Commercial Officer, said: “We are delighted to announce this partnership with Sportsbreaks.com which is a perfect fit for the RFL and our England teams preparing for the Rugby League World Cup.
“We want to provide the best travel packages for our fans and the best travel arrangements for our teams – and with their record of working with so many elite clubs and sports organisations, Sportsbreaks.com and Destination Sport Travel will allow us to do that.”
Sean McAuliffe, Director at Six Sport, said: “This is an incredibly exiting time for the sport as the England teams head into a home Rugby League World Cup. We’re delighted to play a part in bringing the RFL and Sportsbreaks.com together, not only supporting the England teams in their quest for victory, but further long-term investment in the game”.