Rubicon RAW Energy agrees a major national partnership as The Official Energy Drink of GB Snowsport. The four year deal brokered by Six Sport, involves Rubicon RAW sponsoring British world class skiers and snowboarders including elite Para Snowsport athletes and kicks off days after the British team return to the World Cup stage for the start of the 2022-23 season.
Adrian Troy, Marketing Director at Barr Soft Drinks says, We are excited to be entering into a partnership with GB Snowsport and to share our passion for high energy sports with their fans and communities across the UK. We are looking forward to working with the teams at such an exciting time for the sport and supporting their program to put British World Class skiers and snowboarders onto World Cup and World Championship Podiums.
Vicky Gosling, CEO of GB Snowsports says, “We are delighted to have a major energy drinks brand like Rubicon RAW on board. We value partnerships with brands that align with our core values and this is certainly the case here. We look forward to a winning partnership that supports our mutual growth and shared belief in the potential of Britain’s ski and snowboard athletes.”
GB Snowsport consists of athletes in 12 disciplines including Freeski, Freestyle Snowboard and Para Snowsport and has a fan base of 11.8m people in the UK*.