Scottish Rugby has agreed a new multi-year sponsorship deal with US pizza delivery brand Papa Johns.
Brokered by Six Sport, the contract will see the company become Scottish Rugby’s official pizza and takeaway partner in a deal that will be focused on supporting the adult and youth community, as well as the club game in Scotland.
Through the new partnership, Papa Johns will also become the naming rights partner for the ‘Tartan Touch’ programme, which promotes an abbreviated form of rugby either as a person’s introduction to the sport or as a fun social activity for experienced players.
Papa Johns’ branding will be first seen at Scotland matches played by both the men’s and women’s team during their respective 2022 Six Nations competitions.
Papa Johns this year celebrates the 20th anniversary of its first store in Scotland, which opened in Glasgow. There are now 30 stores located across the country.
Scottish Rugby’s Group Head of Commercial and Sponsorship, Toni Blackhurst, said, “There has been a huge growth in the home food delivery market in recent years and as such we are delighted to secure a key player in Papa Johns for a multi-year deal as our official pizza and takeaway partner.
“Their ambition to support our community game across Scotland and specifically to be directly associated to Tartan Touch shows how attractive rugby is as a sport at a grassroots level. Tartan Touch has been one of Scottish Rugby’s real success stories in recent years and this has enabled us to seek and secure a title sponsor in Papa Johns.”
Giles Codd, Senior Director of Marketing at Papa Johns GB, added, “We have been so impressed with Scottish Rugby’s commitment to boosting local communities through sport, and the Tartan Touch programme is the true embodiment of that. We are very excited to witness the difference that rugby can make for people of all ages and abilities.”
Steve Maddren, Director at Six Sport, added, “We are delighted to bring together Papa Johns with Scottish Rugby, connecting Papa Johns stores to local communities and people through grassroots led programmes. Huge credit goes to Papa Johns for their continued support of professional and community sport in Scotland.”