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Updated: Oct 7, 2022

Sport Collective and GV6, two agencies that have been working in close collaboration for the past year, have now joined forces to launch a new agency, Six Sport. The agency’s proposition is to build on the collaborative success they have enjoyed to date and deliver 360 degree business growth for sports rights holders and brands; now under a single vision and new business, Six Sport.

Six Sport creates and executes growth strategies for both brands and rights holders across the globe, with specialist knowledge and expertise in emerging sectors and trends. This is a direct result of the new world sport finds itself in, where Six Sport is delivering best-in-class commercial services in the most relevant, creative and effective manner. The Six Sport team has already delivered seven figure partnerships, strategic growth planning and activation across multiple business categories such as collectible fan tokens for the Alfa Romeo F1 Team with Socios, online car retail for the SPFL with cinch and food delivery for the EFL and Papa John’s.

Founders: Sean McAuliffe (left), Peter Daire (centre) and Steve Maddren (right)

Sean McAuliffe, Steve Maddren and Peter Daire, the founding partners at Six Sport, said “The last year working in collaboration has been a fantastic experience and hugely rewarding. Bringing our two agencies together to become one new entity is a natural progression and something we wanted to achieve. We have received great feedback from our existing clients on our unique, experience-led, proposition and we know we can genuinely affect revenue and marketing value at scale”.


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