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Peter Daire, one of our Founding Partners at Six Sport has been chosen to deliver a senior executive professional development programme for the Asia Football Confederation (AFC). The AFC is the governing body of Asian football, consisting of 47 Member Associations and is one of the six Confederations of FIFA, headquartered in Kuala Lumpur, Malaysia.

In addition to developing and regulating the game, upholding the integrity and laws, boosting grassroots and youth football and conducting top-level competitions, the AFC also works closely with its Member Associations to bring to life its objectives and develop their operational skills to achieve growth.

Peter will deliver multiple courses on Revenue Generation for Member Associations, across the entire AFC region. The courses will cover topics such as broadcast, sponsorship, licensing, merchandising, commercial team building plus identifying and exploring new trends to exploit.

“I am enjoying working with the AFC to develop this bespoke course. We know it will excite, inspire and leave a lasting legacy” said Peter.

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